'It's Easier to Imagine the End of Capitalism than the End of the World' is a collaborative intervention in Serpentine’s shop, developed by Superflux and Studio Ghazaal Vojdani. The title is adapted from the chapter that opens Mark Fisher's 2009 book Capitalist Realism: Is There No Alternative? 'It's easier to imagine the end of the world than the end of capitalism' is originally attributed to philosophers Fredric Jameson and Slavoj Žižek. The fact that capitalism and climate change have already been linked for hundreds of years means that we cannot address one issue without considering its impact on the other.

The installation is intended as a protest against the apparent inevitability of extractive capitalism. This economic state is a process that mines profit from the planet and from both human and non-human bodies, none of which are expendable or replaceable. Superflux and Studio Ghazaal Vojdani propose instead that just, equitable, regenerative worlds are possible. The books, manifestos and circular products included here offer routes into alternative ways of living and models of regenerative economies that foreground reciprocity, radical generosity, commons, and circularity. They are displayed on furniture originally conceived by Italian designer Enzo Mari as part of his open source Autoprogetazzione? (self-design) project in 1974, highlighting the fact that every aspect of our lives can be viewed as an opportunity to reconsider our place on the planet.